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Minotti flaghip store Shanghai

| Designbest editorial staff

M

inotti specializes in both indoor and soft furniture; this Italian brand has strengthened its presence in the Chinese market with a new flagship store in Shanghai. This prestigious showroom was built in partnership with Domus Tiandi, which was a partner in the Beijing store, already a port of call for design buffs all around East Asia. The Shanghai showroom is located in the Haungpu Discrict, the vibrant and elegant “French neighbourhood”, a stone’s throw away from the Opera theatre. And it extends over 1300 sqm, making it the largest out of all the Minotti showrooms worldwide.

Without a doubt, this is an evocative and impressive building: a circular floor plan with a floor-to-ceiling store front and a timber-cladded front elevation (top half). This space is filled with airy elegance; this is a space where every single detail has been carefully planned. And as you walk in, you are immediately aware of the specific type of lifestyle represented by the brands and of an overall feel of sophistication.

We have: floors in both timber and resin, timber cladding mounted on walls in different shades of grey, a double-sided fireplace cladded in travertine marble and a second fireplace cladded in mirrored glass. Without a doubt, the real key player is a most dramatic spiral staircase in metal; this takes us to the top floor. Here, Minotti bestselling products and outdoor ideas take centre stage, on display next to current lines and new products.

The overall vibe is captivating and takes us on a journey to a magical land, in pure Italian style: iconic pieces and new products alike appear to be floating in mid air, elegantly waltzing in this space.


Where: Minotti Shanghai by Domus Tiandi
No. 151 Jianguo XI Road
Huangpu Disctrict
Shanghai China

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