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Venini, showroom via Montenapoleone 10 - Milan - Italy

| Designbest editorial staff

V

enini now takes its rightful place at the heart of the fashion quadrangle in the centre of Milan. In fact, on the 9th November 2016 Venini, world class manufacturer of Murano blown glass, opens its new showroom in the exclusive via Montenapoleone. And who hasn’t heard about its sculptural vases or its dramatic chandeliers?

Set up in 1921, this iconic Venetian firm is best known for bringing together contemporary aesthetics and timeless elegance, and you only need to look at its window in via Montenapoleone to have this confirmed. The generous store front is bright and dramatic, decorated with a head turning display. However, the real revelation comes as soon as you walk inside: iconic pieces and new collections come together in a game of light and colours. In fact, this 160 sqm space looks more like a luxurious Venetian palazzo than a conventional showroom.

Sophistication, splendour and drama; this is the mood. Here, every little detail is about pure luxury, just like Artlight and Artglass by Gio Ponti and Carlo Scarpa, collections which illustrate the brand’s creativity and talent in manipulating glass. What’s more, vases, chandeliers, centrepieces and candelabras are displayed alongside mirrors and gorgeous handmade textiles in different shades of pearl-grey. This amazing backdrop was especially designed to draw your attention to every single piece and little detail.

The Venini showroom is jam packed with magic, and its windows are the perfect display for a superior Made in Italy production. Here, an undisputed timeless appeal is the underlying thread of an amazing  journey, started almost a century ago.

Venini, helped by a partnership with Gruppo Damiani that since 2016 is a majority shareholder, is now back as a major player in the most fashionable corner of Milan. Without a doubt, this timeless boutique will captivate you right away.

 

Where: Venini, 10 via Montenapoleone, Milan, Italy

 

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