his year, the brand B&B Italia, feather in the cap of Italian design, celebrates its 50th birthday. And since its beginnings, B&B Italia has always stood out for its innovation, research, passion and business acumen. In a region well-known for its handcrafted tradition, founding partner Piero Ambrogio Busnelli set up a an industrial firm, which rapidly asserted itself on the entire territory. Run from prestigious headquarters, designed in 1972 by Renzo Piano, B&B Italia manufactures products, which have made a lasting impact on twentieth century Italian design, as well as becoming international icons in their own right. What’s more, B&B Italia has decided to mark this milestone with a documentary: B&B Italia. Poetry in the shape. When design meets industry. This documentary, made by 3D Produzioni for Sky Arte HD, retraces key stages in the brand’s history and illustrates the main partnerships built over the years.