nnovation, freshness and simplicity; these are just some of the main traits of the brand Kristalia. Kristalia was set up in 1994 by two entrepreneurs from the Friuli region, north east Italy, with passion for design and jazz music. Despite it being a relatively young firm, Kristalia has rapidly made a name for itself thanks to the top quality of its products. Research, testing and sustainability translate into pieces with a simple and clean aesthetic, a sort of Scandinavian minimalism. Careful attention is also paid to material choice and available new technologies and inspiration is drawn from other fields like fashion and sport. Throughout the years, Kristalia has received many important recognitions like the Interior Innovation Award for the Elephant Wood and Sharky chairs. Furthermore, a fruitful partnership with established designers have built Kristalia into one of the key players on both the Italian and international design scenes.