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source: Orografie

| Designbest editorial staff


rografie is a name we had already heard and discovered at EDIT Napoli, the editorial design fair which had its second edition in 2020. However, this brand made its official debut with a complete collection during this year’s September Design Week.

Orografie, born from the intuition of Giorgia Bartolini and Vincenzo Castellana (the brand’s architect and art director), is a company which came from an under-35 workshop. It is a genuine bet on young emerging talents which has been carried forward by a team of the sector’s professionals: from Castellana to Domitilla Dardi, editor and design historian, and Ko Sliggers, the Dutch graphic designer who was one of the founders of the late seventies’ Dumbar style.

They made a clear strategic choice to focus everything on “amphibious design”, as Castellana himself described it, meaning half analog and half digital design which is capable of creating new scenarios and the perfect protagonists of tomorrow.

Today, Orografie is presenting its first collection for the daily life of the present and future and for the nascent rituals in the evolution of the domestic landscape. They are futuristic scenarios of contemporary home design that know how to best respond to our “amphibious” needs. This is the goal of Orografie’s, which has brought in 15 Italian designers, including the renowned Francesco Faccin, Lanzavecchia+Wai, Martinelli Venezia and Elena Salmistraro, striving for designs which are capable of uniting the artisanal techniques of the best Sicilian craftspeople in a functional and visionary collection which anticipates the imminent needs of tomorrow.

Among the products which stand out there is the Efesto coffee table designed by Elena Salmistraro and made by expert artisans from Modica who work wood, glass and lava stone; Segni, an homage of Lanzavecchia+Wai to fluid comfort, with minimalist benches and seating which freely accompany our gestures and movements.; Allodola, the cellphone “stand” by Francesco Faccin; and T1 and T2, the multiuse low tables designed by Martinelli Venezia as the perfect interpretations of the new style of home design. Finishing off the collection there are practical, multitasking and unexpected objects and accessories like the centerpiece which holds your phone, the dishes which become trays, the mirror/device holder and the bathroom valet stand that acts as a side table. Plus, there is a pilates pouf, a gazebo table, an architectural sideboard, a chessboard stool and a valet stand on wheels.

These are “orographic” scenes from the contemporary domestic landscape which modify its boundaries by opening new panoramas and inventing uses and daily rituals for us with innovation, high-quality craftsmanship, creativity and functionality.



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