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Pedrali: 2021 in five words

| Designbest editorial staff

Monica Pedrali, is the CEO, commercial and marketing director of Pedrali—founded in 1963 by her father Mario. She started off in the family business by working in the sales department and then, together with her brother, took over the company reins in the nineties. An important second phase in the company’s development thus began, already having proved its ability for innovation and quality design through collaborations with established designers. Under Monica’s guidance, it witnessed a significant growth in foreign markets which brought Pedrali into distribution in over 100 countries around the world.

Monica Pedrali tells Designbest about the five keywords for Pedrali in 2021:  

BEAUTY

“Beauty finds its way into the collections which the company introduces every year on the occasion of the Salone del Mobile, where it has participated for 33 years. This year it is using digital com-munication to respond to the absence of such an important event and the other numerous interna-tional trade fairs it takes part in. Beauty comes from the collaborations with Italian and international designers capable of fully embracing the company’s philosophy, enriching it with an invaluable contribution. It is in the beauty of designs where these products and their stories find space and characterization. And beauty also means being promoters of Made In Italy products.”

TRADITION

“Tradition is linked to the story of Mario Pedrali, who in 1963 founded a workshop in Palazzolo sull’Oglio, in the province of Brescia, Italy, where he started to produce the first collections of out-door seating in wrought iron. Ever since the seventies, collaborations with architects and designers both in Italy and abroad had been established, with continual specialization in industrial production aimed at the contract sector. It is a family and business story which brought Mario Pedrali to be recognized with the prestigious “Imprenditore Olivettiano”award.”

INNOVATION

“Pedrali is a 4.0 industry whose factories are equipped with interconnected machinery. It has invest-ed in the digitalization of production for many years. Every year a significant part of its profits gets invested in innovation, technology and plants. The company chooses Italian machinery to bring this important value into every area of the supply chain:  from raw materials to plants, machinery and processing, all of which get carried out internally. In 2016 “Fili d’erba” was inaugurated, Pedrali’s automatic warehouse designed by CZA - Cino Zucchi Architetti: a completely automated state-of-the-art structure that is active 24/7.”

SUSTAINABILITY

“A sustainable design is the final act of all the activities aimed at making less of an impact on the environment. It must be in harmony with nature, minimizing its negative impact, and characterized by quality products capable of lasting over time, both in style and performance, placing people’s health and comfort at the forefront. Starting from their design, Pedrali furniture are made to be disassembled and produced through processes aimed at limiting consumption. This is the philosophy with which Pedrali has recently presented its first collections completely made out of recycled plastic: 50% from post-consumer plastic waste and 50% from industrial plastic material. Pedrali’s wooden products are FSC® C114358 certified, ensuring that raw materials come from correctly and responsibly managed forests according to strict environmental, social and economic standards. Moreover, beginning in 2018, water-based paints, mainly composed of plant resins, have been used for the collections in wood.”

MADE IN ITALY

Our philosophy has always supported the importance of Italian business. This is why we decided to make everything entirely in our two production sites in Mornico al Serio and Manzano. The goal is to offer clients an authentic guarantee of quality which is provided by our complete control of the production process. The uniqueness of “The Italian way” lies in being able to unite humanity, aesthetic excellence, knowhow, technology, artisanal expertise and a design culture which is fostered thanks to the exchange between entrepreneurs and designers. The idea of Made in Italy is an asset which is capable of inextricably uniting quality and research.

 

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