stablished in the heart of central Europe in 1748, Villeroy & Boch is possibly one of the oldest and most prestigious European manufactures in the field of ceramics. The existing firm is the result of a merger between two enlightened business families, the Villeroy family and the Boch family. Villeroy & Boch gained immediate acclaim thanks to groundbreaking methods of production and the artistry of its craftsmen. Nowadays, Villeroy & Boch is available all over the world in 125 different countries. What’s more, this brand gained international status due to constant research, not only into the trends of each country, but also into different cultural identities, which Villeroy & Boch depicts in its wide ranging production. A forerunner of international kitchen trends, this brand illustrates, through its collections, customs and traditions from around the world. Since its beginning, Villeroy & Boch has managed to set itself apart from its competitors for an ability to pre-empt stylistic market trends, which are first translated into ideas and then transformed into successful collections with a unique artistic stamp like Artesano Original, Artesano Provençal and Modern Grace. The high quality of each piece, from tablescape series to household accessories, and the union of tradition and innovation; these are the main characteristics which have helped Villeroy & Boch become a global player.