he September edition of the SuperSalone and the concurrent Fuorisalone 2021 have just ended, but the journey through design continues in the pages of the new book Museo del Design italiano Triennale Milano published by Electa.
Fresh off the presses, this catalogue dedicated to the permanent collection of the Museo del Design Italiano at the Triennale Milano pays homage to this museum which was renovated in July 2021. It tells us about the history of design from 1946 to 1981, which is considered by critics to be the most important period in the sector’s history.
The most iconic objects do the talking in the book. They were chosen under the guidance of the curator Marco Sammicheli amongst the 1,600 pieces on display. Many of its texts, captions, photographs and documents have never been seen and come from the Triennale archives. They will satisfy the curiosity of both enthusiasts and non-experts in a detailed and complex collective tale. As its curator Marco Sammicheli explained, “Exhibiting and cataloging the history of Italian design is a complex activity given that, in addition to including projects and products, one must keep the dealings of the sector’s various actors in mind (entrepreneurs, festivals, artisans, experts in materials, curators, the media, and the international community).”
That’s why the selection of the works in the Electa catalogue expands on the ones in the museum, “in order to offer a vision which corresponds to the breadth of the Collection”. It completely reconstructs the creative and productive processes which made history within the epoch’s socio-economic context and in the still on-going debate of the role of Italian design in the world.
The volume is split into chronological chapters (1923-1936, the forties, fifties, sixties, seventies and Memphis) which take us through the key milestones in the history of design, starting from the 1st international exhibition of decorative arts at la Villa Reale in Monza, international competitions, the relationships with newspapers and Salone del Mobile. Naturally, there is no lack of stars from the international design scene and their collaborations with the masters of Italian design, the exhibition displays, the posters, the blueprints and visual projects.
Finally, concluding every chapter, there is a catalogue of objects, which get told through anecdotes and facts which enrich the pages and transport us, virtually, into the permanent exhibition of the Museo del Design italiano in the Triennale.