The idea came to a start-up from Berlin: recycle coffee to… serve coffee. The coffee grounds in fact are transformed into extraordinary as well as practical coffee cups..
When a company starts its life with an eye towards the future, innovation invariably becomes part of its genetic makeup. This was true for Kartell, one of the most iconic brands on the contemporary Italian design scene that from 1949 has challenged and revolutionised the world of design. And it continues to do so.