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B&B Italia, collection Ayana - design Naoto Fukasawa

| Designbest editorial staff


&B Italia, the Italian brand leader in contemporary furniture design, broadens its horizons to the outdoors with Ayana, the new series of seating and tables designed by Naoto Fukasawa. Minimalist and innovative, here is an early look at this green collection that speaks to us of both the Far East and Northern Europe in an unprecedented combination of formal minimalism, natural wood and internal technical innovation. It is a collaboration with a refined spirit that knows how to combine aesthetic perfection, versatility and respect for the environment.


  • What it is Ayana by B&B Italia, the new outdoor collection.
  • What makes it special On the one hand, it calls back to the traditions of Southeast Asia; and on the other, it has a clearly evident Nordic style (the backrest evokes Swedish wall bars) resulting in a collection that is an interplay of intersections and proportions in order to create new and original elegance.
  • How it is made It is a collection that plays with volumes and various styles to create perfect proportions of impeccable elegance. The sofas, in the two and three-seater versions, and the armchair have a solid wood structure, shaped polyurethane upholstery and are covered in water repellent polyester fiber, and various-sized armrests. The armchair’s armrest is higher to guarantee more ergonomic seating; while it is possible to match a cushion that can be easily fastened or removed to the sofa’s armrest for lying down comfortably. The upholstery is made up of single cushions covered by waterproof fabrics. Finishing off the living room, there is also a chair, table and low table. The chair recalls the stylistic features of the other seating with its natural teak structure and a round section structure with ample upholstery and two fabric-covered cushions; and the table has an oval serpentine top. Ayana is a completely green project: all the teak used is FSC certified (Forest Stewardship Council), while the materials that make up the various elements of the series can be separated and disposed at the end of their life cycle in full respect of the environment.
  • Whose idea it is Naoto Fukasawa, the Japanese designer of simplicity who creates things for “common and normal” people. A nomadic, international professional, he went from Japan to San Francisco working in various fields before opening his own studio in 2003. His projects are the perfect synthesis of pure beauty on a human scale. Not by chance, in 2006 Naoto founded the Super Normal project with Jasper Morrison, a manifesto with a precise concept of design, i.e. the design of objects that measure up to the reality of everyday life. Many of his pieces are part of the permanent collection of the Museum of Modern Art in New York and the Victoria and Albert Museum.
  • We chose it because…  This sofa tells a story. It interprets our emotions and does so with extreme simplicity and absolute discretion. It results in an atmosphere capable of offering us well-being and an immediate sense of natural joy without giving up on the identity of a unique style.


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