n Cartoons: this is the name of Lucia Baldini’s new photographic project, promoted by Baleri Italia. Shown in occasion of Brera Design Days in Milan (from the 12th October to the 18th October 2018), this exhibition pays a tribute to Cartoons by Baleri Italia, the renowned undulated screen that won the Compasso d’Oro award in 1994.
Designed in 1992 by Luigi Baroli, this load bearing screen in undulated paper that recalls the movement of a wave, gained instant acclaim on the international scene thanks to its innovative and sustainable design (still extremely current). The structure in fact, is composed of entirely recyclable cellulose with no polluting residue (in white, sand and sugar paper blue) and is supported by a border in matt black technopolymer as well as ends in satin, die-cast aluminium.
One of the brand’s most symbolic objects as well an undisputed icon of Italian design, Cartoons is transformed, by the lens of Lucia Baldini, into a fun companion that travels with you around Firenze. “I discovered Cartoons in Adele Interiors, a cute interior design store in Firenze, owned by the architect Gabriella Vetrugno. This is why I thought it could be fun to begin my journey with Cartoons precisely in this city”. The photographer from Tuscany explains to us.
Twenty seven photographs are put on display at Studi Refin, in the heart of Brera design district, overseen by Parisotto+Formenton Architetti: in a space designed by Sottsass Associati – the same year Cartoons won the Compasso d’Oro award - every photograph shows Cartoons with a different personality, chosen from the high-standing professionals of Florence. So, Cartoons is portrayed as the new face on the Tuscan scene, a guest and a companion in the portraits of the research director of Normale di Pisa, the award-winning writer, the international artist ... And it accompanies us as well to a new chapter that combines design with locality. There is, of course, a tribute to Cartoons’ forefather, a shot that tells us the story of the same Luigi Baroli. And it underlines, once again, the great modernity of a project that reflects all the values of Baleri Italia: irony, lightness, versatility and uniqueness.