rom a home design research lab at a sophisticated brand founded in 1968—not fearing, but embracing extravagance and eclecticism in an intriguing and passionate mélange of various cultures—comes a joyous project that brings us back, plaining speaking, to what in the end really counts, helpfully reminding us more often of what is important.
- What it is Love, the new cupboard proposed for the living room by Driade.
- What makes it special Love is an expressive manifesto—almost a poster that expands to become three-dimensional—with an unmistakable message. The word love is written in big letters and the characters go beyond the single doors and take on the role of the handles, opening onto an enigmatic container. As its designer puts it, “Love means to choose one another blindly, enveloped in a halo of mystery. Love is a faithful guardian of shared dreams, a container of possibilities.”
- How it is made Love is a storage unit with hinged side doors and movable internal shelves. It is made in MDF (with medium-density wood fiber panels), lacquered both on the inside and outside, and held up by metal feet. With minimal lines, Love is customizable in its choice of colors. The structure and handles can be ton sur ton white, black and ruby red; or for contrast, with yellow or pink flou handles for a decidedly pop look. It is 83 cm high and 45 cm deep and available in two different lengths, 183 or 243 cm.
- Whose idea it is Love is a project by Fabio Novembre, the Apulian architect and designer educated in Milan, where he has been at the helm of an internationally renowned design studio for over 25 years. With a visionary approach, Fabio Novembre’s work ranges from fashion to design and architecture. His projects are noted for their considerable expressive style like the iconic Nemo armchair designed for Driade in 2019. Since 2019 he has been the artistic director of Driade, scientific director of Domus Academy and member of the Museum del Design della Triennale di Milano’s scientific committee.
- We chose it because… It is inspired by one of the most well-known works of contemporary art in the world: the LOVE writing created by Robert Indiana for a Christmas card for the MoMA in New York in 1964 during times of American Pop Art. It has been reproduced, transformed into a sculpture and imitated in countless ways. It is a word which, no matter how many times it has been seen, has never lost the power of its message and after this period of isolation it can’t help but do us good. And putting its message on the front of a storage unit, gives it a specific meaning, because it transforms it into a treasure chest where one can put cherished objects that do not need to be put in a safe, but which we would never want to lose.
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