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ODO FIORAVANTI: 10 years with Frida

| Designbest editorial staff

                                                                                                                                                                                         

T

o mark the tenth anniversary of the Frida chair, Odo Fioravanti describes to Designbest the origin of a project that consolidated the happy partnership with the brand Pedrali, recognized as well by winning the ADI Compasso d’Oro award in 2011. This event positively contributed to the course of the designer’s career as well as helping to transform the firm Pedrali in one of the key players on the Italian design scene.                                                                                                                                                                                       

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