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Cubic Clock by Nendo  (courtesy: Nendo - collaborator: nis - photographer: Hiroshi Iwasaki)

| Designbest editorial staff


t first it looks like a sleek and minimalist cube that defies the laws of gravity and sits on its corner. A paperweight? A knickknack? A sculpture? No, it is an “extreme” clock that aims for design “by subtraction” and reduces its form and materials to a minimum in order to give us a pure, elegant and extremely functional object.


  • What it is Cubic Clock by Nendo, the clock in a cube.
  • What makes it special It is a cubic sculpture that defies the laws of gravity by being balanced on its corner, revealing its true nature thanks to two simple “slices”. This innovative clock has disappearing hands that “detach” from their corner to meet once again in order to make the cube whole again at midday and midnight.
  • How it is made It is a clock in the form of a slanted cube thanks to a sliced-off vertex that keeps it balanced on its corner. The long and short hands overlap 22 times a day, but only meet in a vertical position at midday and midnight to complete the form of the cube. It is a limited-edition model created for the 40th anniversary of the Asian chain The Hour Glass and can be purchased online.
  • Whose idea it is Nendo, the alias of Oki Sato, the Japanese guru of minimalist design, the designer that loves to create simple objects with his touching and poetic aesthetics by using sustainable methods that call for a synthesis in process and a minimal use of materials. His motto? “There is no need to create things, but to find ideas.”
  • We chose it because… It is an object that exhibits the elegance of subtraction: the clock’s functionality is preserved by removing and slicing off elements of the cube (the hands are part of the corner), rather than by adding components and materials. The result is a futuristic and chic sculptural cube that highlights stylistic perfection with its pure geometry.


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