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Alessi, StaySafe keychain - design Gabriele Chiave

| Designbest editorial staff


requently washing our hands, avoiding as much contact as possible with surfaces, and always keeping disinfectant around have become parts of our daily lives, especially when we are in public. So why not equip ourselves with an accessory made specifically for this purpose? This keychain helps us avoid viruses and bacteria and respect all of today’s hygienic norms.


  • What it is Staysafe by Alessi, the multifunctional keychain.
  • What makes it special It is a curvy keychain and ingenious multi-use accessory that allows use to open doors and hook onto handles or support systems on public transportation so we don’t have touch surfaces with our hands. It becomes an extension of our hands in this moment when safeguarding our health is a brilliant idea while we continue to follow rigid hygienic standards.
  • How it is made It is chrome-plated zamak hook with a sinuous form and key ring. Clearly made for the pandemic, this multiuse object acts as a keychain, a door opener and a hook for public transport so we don’t have to touch the various bars and surfaces around. There is also a version with a red silicon band in honor of the RED organization (founded by Bono and Bobby Shriver to support the Global Fund in the fight against AIDS). Part of the earnings (and part of the designer’s fee) of all the products will be donated to the Global Fund's COVID-19 Response.
  • Whose idea it is Gabriele Chiave, the designer born in 1978 who, as the child of international diplomats, spent his early years traveling the world. A collaborator with Marc Sadler and various Italian design brands, since 2007 he has worked in Marcel Wanders creative team and as art director for a series of prestigious brands. The secret to his design? It contains an explosive mix of curiosity and passion.
  • We chose it because…We all have a keychain in our pockets or bags. So why not allow it to be a useful and clever object for everyday use? This little friend of ours with its sinuous curves and helpful movements will safeguard our health and keep us protected from microbes and viruses.



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