enini and Versace are iconic brands, synonyms for stylistic and material excellence. They operate in two worlds, design and fashion, that pursue beauty with a capital B through innovation, traditions and quality. And these days they stand out together in the quadrilatero della moda in Milan.
On the occasion of the 2021 Milan Fashion week, Venini and Versace have introduced the fruits of their collaboration: 3 original vases in Limited Editions which, during fashion week, are proudly displayed in the windows of the Venini boutique in Via Montenapoleone and the Versace Home boutique in Via Durini.
It is a statement of intent which hopes to solidify the creative joy the brands have shared since 1997 when Gianni Versace decided to create a Limited Edition in glass and chose Venini to express the fashion house’s unique style with its artistic heritage.
And what better occasion could there be than the one-hundredth anniversary of the Murano glass factory for re-working these cult pieces created together in the nineties? VVV, Smoking and Gessato are the three original proposals which make up the Limited Edition “capsule” (149 pieces for each model), created thanks to three different manufacturing techniques.
Each piece designed by Versace focuses on making a strong aesthetic impact with chromatic contrasts and unmistakable details. Meanwhile, in Venini’s work there is the entire artistic and artisinal heritage of Murano glassmaking, a tradition which goes back to 1200. Indeed, the new Gessato, VVV and Smoking vases speak the language of the Murano masters and translate their movements and techniques into unique elegance, focusing on luxurious details, like the addition of a gold leaf and jellyfish, the undisputed symbol of Versace.
Gessato is handmade with the Fasce technique: on the central body the master glassmaker heats a series of stripes and, after having blending everything, covers the vase with a thin layer of glass. It results in a purposefully irregular color scheme which renders it unique. Instead, Smoking comes from the Canne technique, a particularly complicated process featuring round elements placed and fused together then blown while the vase takes form. Finally, VVV goes for the Tessere technique (created in the 1950s), which still gets carried out in various phases today, composing the work with small pieces of glass.
These three techniques, haute couture elegance and unparalleled mastery turn “knowhow” into an exclusive aesthetic vision.