he customary awarding of the Compasso d’Oro returned this year in a truly special edition. The award ceremony for the most important prize in Italian design, now in its XXVI edition, was held for the first time in the new Milanese piazza dedicated exclusively to the Compasso d’Oro, the site of the ADI Design Museum—permanently opening in December 2020.
This event represented a comeback and desire to restart. It was almost symbolic because, as ADI President Luciano Galimberti explained, “today metaphors are no longer enough, the time has arrived to do something concrete.”
Design has gone far beyond the mere pairing of form and function and has become an integral part of society. It is not by chance that this edition of the Compasso d’Oro “is the first with a title—Development, Sustainability and Responsibility—meant to be understood as a pledge”, explained Galimberti.
In addition to the 18 award-winning projects of the Oscar of design, there is an installation with 18 trees (one for each prize) which at the end of the event will become part of the urban forestation program promoted by the Region of Lombardy and the city of Milan in order to enhance green urban spaces.
The ADI Design Museum - Compasso d'Oro (which has collected the winners from 1954 to today) “is not only a significant symbol of Italian cultural history”, pointed out Umberto Cabini, president of the Fondazione ADI Collezione Compasso d’Oro “but is a concrete instrument for what we work towards: promoting the values of design to the greater public.” For this reason, ADI wanted to offer a sneak peak of its ADI Design Museum, even for just a few days (it will be open until September 16, 2020).
If you are worried about missing this event, check out our gallery: the 18 projects which have just won the Compasso d’Oro, plus 9 lifetime achievement awards, 3 international career awards, and, new to this year’s edition, the international jury decided to give an award to those iconic objects which have never won the Compasso d’Oro—those which, despite have been designed decades ago, still play an important role in the world of design. It is a final meaningful addition that underlines how much of a role design plays in our everyday lives, in a perpetual interconnection between development, sustainability and responsibility.
Where: until September 16, 2020
When: ADI Design Museum, Piazza Compasso d’Oro, via Ceresio 7, Milan, Italy