Molteni turns 80 this year and celebrations certainly kick off with a bang: 80 Molteni. 80 Molteni is a new exhibition which retraces the history of this international brand, from its foundation until the present day. Set up in the Galleria d'Arte Moderna in Milan, 80 Molteni will run from the 14th April until the 30th June 2015, in conjunction with the Salone del Mobile.
Founded in 1934 by Angelo and Giuseppina Molteni, this is a true family firm. In fact, who would ever have thought that this world renowned power-house was once just a small workshop? Through the many private photographs on display, viewers can learn about the different faces of this brand. For example, visitors can capture glimpses of Carlo Molterni as a child, with long blond hair and as an adult, with his father Angelo on a work trip to Birmania buying teak wood. It is easy to understand that Molteni has many personal stories to tell and this exhibition unveils most of them.
There are also many historical documents, vintage adverts and items of furniture; all of them generously donated by family members and past and present employees. However, this journey is not finished without taking into account the huge role this family played on the international design scene. Visitors will certainly be stunned by the collection of iconic pieces and prototypes, many of which have never made it into production. Not to be missed are designs by Tobia Scarpa, Gio Ponti (original pieces and renditions ranging from 1935 to 1970), Ferruccio Laviani and Rodolfo Dordoni. There are also collections by international stars like Jean Nouvel, Alvaro Siza and Ron Gilad…
In closing, one cannot miss videos, audio materials and interactive pieces...One thing is clear: since its beginning many things have changed, but Molteni's quality and design excellence have remain a constant from generation to generation. The display of 80 Molteni, overseen by Jasper Morrison, takes us directly at the hart of this brand. 80 Molteni is a journey of discovery which takes us by surprise at every turn.
When: 14 aprile – 30 giugno 2015
Where: Galleria d’Arte Moderna Milano, via Palestro 16