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Salone 2017

Enjoy your choice at Whirlpool

| Designbest editorial staff


t Whirlpool, one of the leading names in the field of household appliances, design value and technology go hand in hand. This company includes four different brands (KitchenAid, Whirlpool, Hotpoint, Indesit), which will be centre stage at the 2017 Salone del Mobile, Milan. This year, Whirlpool has a new ethos: “enjoy your choice”, in other words you can now choose between a vast range of products in different styles and prices ranges. 

This new concept is described by Whirlpool VP and CEO Lorenzo Paolini, who tells us in detail about the new Whirlpool home. “Design guides us to what’s beautiful, technology frees us up” Lorenzo Paolini told us. In fact, superior aesthetics, function and innovation are the main selling points of the brand’s new recessed series.

Smart dishwashers, induction hobs, ovens connected to an App and small household appliances; they radically change how we live our life, which in turn adapts to suit new rhythms, needs and tastes. A unique style in total freedom.

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