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BolognaFiere: regeneration and expansion of the trade fair centre - Model (Di Gregorio Associati Architetti)



| Designbest editorial staff


arge see-through surfaces and soft, suffused lighting; this is the essence of the new single-span pavilions designed by the architect Gianni di Gregorio, as part of the refurbishment of the trade fair centre of the city of  Bologna. The design is based on the repetition of a modular structure that connects and enhances the different exhibition spaces, creating an extremely flexible display area.

With three new pavilions, n. 28, 29 and 30, Cersaie 2018 is precisely the first part of this comprehensive regeneration project: veritable urban spaces that focus entirely on bathroom interiors.   

As a matter of fact, pavilion n. 30 houses as well the customary exhibition that Cersaie puts on display each year and that this time around, it focuses entirely on the world of music.

Curated by the architect Angelo Dall’Aglio and Davide Vercelli, The Sound of Design takes you back in time to the golden age of music, the cultural phenomenon that was the period between 1976 and 1983. “The coexistence and widespread production of a diverse range of genres is the reason why those years are an unlimited resource we can draw from” as Angelo Dall’Aglio explains. And evidence of this, is the 700 sqm exhibition that articulates the surrounding spaces with iconic images.

With different sets decorated with the latest in bathroom interiors, this poignant and creative itinerary illustrates the ability design has to last in time, adapting to changing fashions. Similarly, Cersaie, one of the top trade fairs, has demonstrated that by hosting different events, it can reinvent itself and grow, remaining relevant to the times we live in.


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