he 2nd March 2017 is the first international day for Italian design. Approximately a month before the 56th edition of the Salone del Mobile, Milan is about to start (4– 9April 2017); this day shines a bright light on Italian design, showing its merits.
The Italian Design Day is promoted by the Ministero degli Esteri (Foreign Office) in partnership with the following bodies: Ministero dei Beni e delle Attività culturali e del Turismo (the Ministry of Cultural Heritage and Activities and Tourism), the Triennale Design Museum, the Associazione per il Disegno Industriale (the Association for Industrial Design), the Fondazione Compasso d'Oro, the Salone del Mobile, Agenzia Ice (the Italian Trade Agency) and the businesses part of Confindustria. What’s more, this unprecedented event will involve all public institutions and private individuals with links to the Italian design industry.
Over 50 different names will take part, and the list includes associations, federations, universities and design schools, as well as journalists, designers, entrepreneurs and critics. Events and round tables will take place in over 100 different locations around the globe from Rome to Belgrade, from Munich to Buenos Aires, from Los Angeles to Malta…
In each international capital, ambassadors for Italian style will promote a different project each time. All events will start with a screening of Delightful, a short film directed by Matteo Garrone, especially made for this year’s Salone del Mobile.
A variety of different events will take place throughout the day. An example of what’s happening here in Italy? In Tuscany, at the Museo del Novecento in Florence and at the Centro Pecci in Prato, ADI (the Italian Association for Industrial Design) and Martinelli Luce will lead proceedings. Plus, in Rome, the Foreign Office will put on display the best of the scene: a 12 month-long exhibition to showcase all the latest recipients of the ADI Compasso d’Oro Award.