ood culture, an attention towards sustainable design, innovation and style in the wake of a great tradition are some of the themes of the multifaceted interior design scene “made in Brazil”. A fair, ABIMAD’27, the Brazilian Salone del Mobile so to speak, is an opportunity to explore the fertile creativity of the Brazilian furniture industry, a gem as regards to its richness and vibrancy.
We accepted the invitation of the Brazilian Furniture Project, a venture promoted by ABIMÓVEL and APEX-BRASIL that aims to increase the awareness of an industry capable of showing different sides to an international public. 188 exhibiting brands, of which around 50 are part of the BFP project that constantly supports their competitiveness and development on the market, have presented in Sao Paulo from the 5th to the 8th February, their interpretation of a home-life culture that conveys the country’s entire energy and vitality.
Distant from a certain niche radical aesthetic that brought Brazilian design to the attention of the international public, we were greeted by a multifaceted scene that is constantly expanding, mixing its own extremely original and distinctive identity with the international taste. Far from not having a background, the roots of the Brazilian scene lie in influential designers such Lina Bo Bardi and Sergio Rodriguez. Although, equal consideration is paid to a new generation of Brazilian designers, one of the most promising and thriving on the intentional design scene.
In a country so intrinsically linked to its natural resources, wood, a great resource for Brazil (there are over twenty thousand species known to mankind, as well as the ones that are yet to be recorded), has to be the material that more any other defines the strong personality of Brazilian design. In its different roles, wood is in fact the chief material that constitutes the entire Brazilian production and thus determines its characteristics, from handmade pieces to technological innovation. Wood combined with textiles and other natural materials, creates products that are designed for spaces that are harmoniously connected to the external world.
Great respect for safeguarding the country’s timber resources, combined with an increasing awareness for environmentally-friendly design, are in fact common features of a conscious scene that above all focuses on comfort and wellbeing. They are in fact the characteristics that have contributed to the success of Brazilian design in Central-South America and USA and that aims to break new ground too.
The contribution of design culture makes a difference, at all times, elevating the final product for the international public too. The increasingly strong connection that exists with a designer’s work (exemplified by people such as Sergio and Larissa Batista, Pedro Mendes, ASA design by Daniela Ferro and Alexandre Rocha, as well as the designers that are active on the international scene such as Zanini de Zanine), has created the premise for addressing the large global interior design public.
A substantial delegation of Brazilian firms – Ornare, Uultis / Herval Furniture, Essenza, Lovato, Salvatore, Lazz Interni and Cristais São Marcos. - is going to attend the Salone del Mobile in Milan, the most important out of all the Italian design fairs. It’s no mystery that Brazilian design looks to the European and the Italian scene for inspiration, being connected by a special thread. They have a similar genetic makeup in fact, created on one hand by several famous designers who have enhanced the scene and on the other, by inheriting traditional crafts and an acquired taste for beauty that arriving through migration,
have built the foundations for entire generations of firms and designers who still have a lot to say.
Amibad’27, browse the selection: