n its showroom in 4, via Santa Cecilia, Cappellini celebrates Milan Design Week with a gipsy-inspired theme. Goes Gipsy, the new store display designed by Giulio Cappellini in partnership with Valentina Folli, is inspired by travelling cultures as well as introducing a new way of life that draws from different ethnicities, experiences, suggestions and unexpected encounters.
This story, many different ones as a matter of fact, is told with a colourful itinerary that goes from tradition to modernity in a combination of established styles and unexpected contrasts. After Goes Barocco, this second act, once again, puts on display the versatility of Capellini’s collections.
Eight rooms with as many inspirations such as references to folk culture, conceptual keepsakes as well as the brand’s iconic pieces.
This adventure around the world travels through the pop-art and vintage inspired routes of North America, where an old gas station is coupled with the Tulip armchair by Marcel Wanders, the mystic moods of the Far East, “poetry and contrasts” in Japan, South America with its bold prints and Asia with the intense colours of its cascade of lanterns.
As soon as you move away, the backdrop changes again: on one side the Trans-Siberian crossing takes us to the farthest corner of Russia and on the other, the magic of the African continent nods, with Cappellini’s primordial-looking sculptural seating, to the relaxed mood of the Mediterranean with fishing nets and windsurfs. A the end of the journey, the Middle East with its Berber tent encourages an outburst of creativity.
Every corner is filled with an eccentric grouping of objects, mementos and keepsakes that set the overall mood of this gipsy-inspired home fit for a free spirited traveller. With complete stylistic creativity, this sensorial journey helps us understand all the nuances of faraway lands. In pure Capellini style.