ersaie, the most important tile and bathroom fair around is back: once again, from the 24th to the 28th September, the exhibition centre Fiera di Bologna opens its doors to reveal what’s new on the scene as well as a jam-packed calendar of events.
All the top furniture and architecture brands are attending the fair’s 32nd edition and this year, it welcomes visitors with an important new addition: three new pavilions, n. 28, 29 and n. 30, the first part of the refurbishment of the exhibition centre of the city of Bologna, overseen by the architect Gianni di Gregorio.
This regeneration project aims to enhance the existing itineraries by introducing a repeatable, modular structure: the display areas n. 28, 29 and 30 are the first stage, new pavilions and logistics headquarters are added in the following years, until the project’s completion in 2024. The completed trade fair centre focuses on smart technology, urban spaces simplify access to the different events.
Curated by Angelo Dall’Aglio and Davide Vercelli and held in pavilion n 30, this year’s exhibition focuses on the world of music: The Sound of Design, an overview of the period between 1976 and 1983, one of the most productive years on the musical and cultural scene that with the iconic images of the time, illustrates the deep relationship that exists between music and its surroundings
As a matter of fact, Cersaie isn’t only a place to learn about the latest trends in bathrooms and interior finishes as well as top of the line bathtubs, showers and taps: in fact, besides being a high-profile showcase for the best on the scene, it has many ancillary activities, ranging from events with top designers to cultural and personal development events, held in partnership with the Città della Posa, in its seventh edition.
“Costruire Abitare Pensare” (lit. building, inhabiting, thinking), the event’s cultural manifesto, presents for the fifth time the award ADI Ceramics & Bathroom Design created to promote the most innovative Italian products in the field, involving many distinguished personalities such as the ninth Pritzker prize winner and the architect Camilo Rebelo, who opens the first day. This offers to all present a chance to assist, at the new Caffè della Stampa, to talks with the directors of the top interior design publications and their guests, discussing current events and the state of contemporary architecture, from hi-tech to innovation.
The Galleria dell’Architettura too is animated by talks and lectures: from Mario Botta and Guido Canali who address project theory in a "dialogue of the masters" moderated by Fulvio Irace, to the all-female conference with, among others, the Brazilian architect Carla Juacaba, the first winner of the ArcVision Prize - Women and Architecture. And again, the Peruvian architects Sandra Barclay and Jean Pierre Crousse with the architect and professor Vincenzo Latina, present the concept of “the architecture of tolerance”, while at the Europauditorium Palazzo dei Congressi the award-winning architect and designer Richard Rogers (winner of the Pritzker Prize 2017) holds a Lectio Magistralis introduced by the architecture historian Francesco Dal Co.
For the lovers of photography however, this year the young photographer Silvia Camporesi holds “a lesson in reverse", in which high school students interview the artist.
As always, the fair couldn’t be complete without Cersaie Disegna La Tua Casa: once again, the professionals of the field are there to advise you on how to make the most of your home, free of charge of course.
Without a doubt, Cersaie is a most interesting and stimulating experience, in which design culture takes centre stage. And it’s the main theme of Bologna Design Week too, the fringe event series run in conjunction with Cersaie. Again this year, Bologna Design Week is destined to bring the city centre to life with previews, exhibitions, screenings, workshops, competitions and guided tours that focus on contemporary architecture.
Cersaie helps you with trave: high-speed trains, airplanes and hotels offer special fares and details for the occasion. Better hurry however: there’s bound to be a high turnout and this year Cersaie, with the Cersaie Business project, will host delegations of important architectural firms from all over the world. Around one hundred top buyers are expected from the United States, Canada, Hong Kong, the Gulf Area, France, Germany, the United Kingdom, Austria, Switzerland, the Netherlands and the Benelux countries. Once again, Cersaie is a top-level international trade fair.