ersaie, the most important tile and bathroom fair around, is approaching steadfast: once again, from the 24th to the 28th September, the exhibition complex Fiera di Bologna opens its doors to reveal what’s new on the scene as well as a jam-packed calendar of events.
All the top furniture and architecture brands have already RSVPed to the fair’s 32nd edition and this year, it welcomes visitors with an important new addition: three new pavilions, n. 28, 29 and n. 30, the first part of the refurbishment of the trade fair centre of the city of Bologna, overseen by the architect Gianni di Gregorio.
This regeneration project aims to enhance the existing itineraries by introducing a repeatable, modular structure: the display areas n. 28, 29 and 30 are the first stage, new pavilions and logistic headquarters will be added in the following years, until the project’s completion in 2024. The final trade fair centre will focus on smart technology, urban spaces will simplify access to the different events.
Curated by Angelo Dall’Aglio and Davide Vercelli and held in pavilion n 30, this year’s exhibition focuses on the world of music: The Sound of Design, an overview of the period between 1976 and 1983, one of the most productive years on the musical and cultural scene that with the iconic images of the time, illustrates the deep relationship that exists between music and its surroundings
As a matter of fact, Cersaie isn’t only a place to learn about the latest trends in bathrooms and interior finishes as well as top of the line bathtubs, showers and taps: in fact, besides being a high-profile showcase for the best on the scene, it has many ancillary activities, ranging from events with top designers to cultural and personal development events, held in partnership with the Città della Posa, in its seventh edition.
“Costruire Abitare Pensare” (lit. building, inhabiting, thinking) is the cultural manifesto that creates an underlying thread between the many events that take place. Many distinguished personalities are going to be here, such as the ninth Pritzker prize winner and the architect Camilo Rebelo, who opens the first day. This offers to all present a chance to follow, at the new Caffè della Stampa, debtas between the directors of the top interior design publications and their guests, who are going to discuss current events and the state of contemporary architecture, from hi-tech to innovation.
As always, the fair couldn’t be complete without Cersaie Disegna La Tua Casa: once again, the professionals of the field are there to advise on how to make the most of your homes, free of charge of course.
Without a doubt, Cersaie is a most interesting and stimulating experience, in which design culture takes centre stage. And it’s the main theme of Bologna Design Week too, the fringe event series run in conjunction with Cersaie. Again, this year, Bologna Design Week is destined to bring the city centre to life with previews, exhibitions, screenings, workshops, competitions and guided tours that focus on contemporary architecture.