he last 70 years of Italian history told in 17 objects, winners of the sought-after ADI Compasso D'Oro International Award, the most coveted design award in the world. Here's an exhibition that you don't want to miss: d_Segno Italiano, Italian Excellence Through Design, which run until May 31, 2015 at the Permanente Museum in Milan. The exhibition is organized by the Officina della Scala, the Milan Permanente Museum and ADI, and it guides the visitors through Italian style and its important development in contemporary history.
In fact, this display is a journey through memory lane, where the key player, guiding us along the path, from the Fifties until today, is excellence in design, industry and craftsmanship. Excellence is clearly revealed by the objects on display, but it is also explained and described in detail by Rai Teche's original videos , as well as by the voices from five Italian firms, well-known all around the world as symbols of Italian production (Rugiano and Riva 1920, Camagni Cucine, Subzero&Wolf, Sharai and Oltrefrontiera Progetti).
We start with the legendary portable typewriter Lettera 22: a true icon fof the Fifties, designed by Marcello Nizzola and produced by Olivetti. Next to it, the equally symbolic sewing machine Mirella, a possibly less credited domestic appliance which nonetheless changed family habits, before being outclassed ten years later by Doney, the television by Marco Zanuso.
The Sixties: apart from the TV, the iconic lamp Eclisse by Vico Magistretti makes its appearance. This piece, part of the history of Italian design, just like the sensual and ironic sofa Le Bambole, designed by Mario Bellini for B&B in the Seventies, or the futuristic coffee-pot Espresso 9090 by Richard Sapper and the coat-stand Sciangai by De Pas D'urbino Lomazzi for Zanotta.
It's now the turn of the bold Eighties to emerge from the past with the telephone Cobra and the first decorative laminates HPI Diafos by Abet Laminati. And ahead of us we find yet another decade, represented by the coat-stand Alessia by Stoppino Giotto, symbol of the decodification of the object and its functions, the bicycle Laser, designed by Antonio Colombo for CInelli and Kartell's storage Mobil by Antonio Citterio.
Towards the end of the exhibition we finally approach our times. The first decade of the 21st century couldn't be represented by nothing less than the Bellini Chair, designed by Mario Bellini, accompanied by pure innovations like the Breaking System by Brembo Technical Department and cultural initiatives like the TV show Lezioni di Design (Design Lessons) by Rai. The display ends with two exceptional ADI awarded pieces which push us towards the future: the motorcycle Pantigliate Ducati by Gianandrea Fabbro Ducati Design Center, which represents speed, and MM Design's Garmonti Boot. In other words, speed and innovation, symbol of our times.
When: until 31 maggio 2015
Where: Permanente di Milano