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Ethimo: London Flagship Store (ph. courtesy Ethimo)

| Designbest editorial staff


fter Milan, Rome, Cortina d’Ampezzo, Viterbo, Paris and Cannes, now it’s London’s turn: Ethimo, the Italian company specialized in contemporary outdoor furniture, inaugurates its first English showroom.

The new space, in the heart of the Design Centre of Chelsea Harbour —the strategic design and architecture district— presents itself as a dynamic and functional space where the most iconic collections open a direct dialogue with designers and architects and put the excellence of Made In Italy on display.

Chelsea Harbour is the perfect place for those looking for the latest trends, high-quality products and the expert advice of interior designers. Ethimo’s showroom cannot be missed as it is a Design Lab where the brand’s identity is visible in an impeccable balance between contemporary design and nature, design culture and splendor.

“We planned the opening of our first London showroom by creating our British branch Ethimo UK to support the parent company in the direct promotion and marketing of the Ethimo collection, a strategic area for us. An important step”, remarked Gian Paolo Migliaccio, Ethimo CEO, “to efficiently respond to the many requests for collaboration that we constantly receive from this market.”

Just walk through the doors of the new London concept store to understand it: the city’s contemporary metropolitan essence is reinterpreted to perfection through that Mediterranean allure typical of Ethimo’s collections. The warm colors, the noble materials, and the striking atmospheres create a mix and match style capable of surprising. It is a place where the latest contemporary outdoor living trends get defined with impeccable harmony and a decisive and discrete style.

Ethimo’s concept of outdoor style is made up of aesthetics, comfort and warmth clearly interpreted in connection with the most contemporary home design. London is without doubt a strategic choice that reflects the brand’s constantly evolving design approach, which is always turned towards the latest market trends and dynamics.


Where: Unit 311, Chesea Harbour Design Centre, London SW10 0XE, UK


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