n the 6th October 2016, the iconic Sonora lamp by Oluce, is forty years old. And as it happens, the 6th is also designer Vico Magistretti’s birthday (born in 1920), the man behind Sonora.
Oluce has planned something truly great to celebrate this joint birthday. There’s a cocktail party on the night of the 6th (from seven pm onwards) at interior lifestyle store Understate in Milan. For those of you unaware, throughout the years, Understate has built a reputation for laying down the rules on what’s hot in the world of interior design. Plus, there will be a screening of the video #40annidisonora, a short film made in partnership with the Fondazione Magistretti, shining a light on this emblematic lamp and its surrounding context.
An accompanying exhibition will be on until the 1st December 2016. Three iconic versions of Sonora are on display, as well as new styles which have especially been designed for this occasion (one in bronze and another in crackle effect ice-white). So, one again, with its simple elegance and timeless charm, this hemisphere, a perfect example of pure geometry, will amaze everyone in the audience. What’s more, original sketches and design projects by Vico Magistretti himself will be on display throughout the Understate showroom; they will frame various editions of the lamp, thus drawing a sort of imaginative and evocative timeline.
The result is a mix of educated creativity and a timeless sophisticated feel, a space where visitors can be inspired by the same principles which drove Vico Magistretti: geometry and simplicity. So, if you want to find out why Sonora was one of the most beloved pieces by Vico Magistretti himself, then this is one is for you.
Where: Understate, via Francesco Crispi 5/b, Milan, Italy
When: 6 October 2016 (the exhibition will be on until the 2st December 2016)