n September, the city of London, one of the capitals of international design, is going to host I-MADE (Italian Manufacture, Art and Design Exhibition), the first event in its kind to focus on Italian design, taking place in conjunction with London Design Festival. No person other than Giulio Cappellini, a spokesperson for Italian design around the world, could have been more befitting as the curator of this new venture.
“We are excited to launch a platform in London that brings together, and celebrates, the very best of Italian design, proudly showcasing the design culture" the director of I-MADE Elena Foschi states. And "we’re delighted to be hosting our inaugural edition at the Saatchi Gallery during the London Design Festival... with a global audience in one of the capital’s most prestigious venues."
With a focus on innovation, “Made in Italy” design and craftsmanship, I-MADE aims to illustrate and convey to the international public the passion, tradition and iconicity of the Italian brands and designers. During the four-day-long event in fact, the Saatchi Gallery in Chelsea is going to host a series of talks and round-tables with prominent personalities on the design scene (Patricia Urquiola was announced as one of the initial participants), respected artisans and entrepreneurs, who are going to illustrate the soul of their projects.
Luxury design and craftsmanship are the focus of this “marathon of Made in Italy design” and no location could have been more befitting than the iconic Saatchi Galley. 3 exhibition floors, 13 galleries and 2500 sqm house a series of installations that transform all the products into works of art, emphasising the perfect relationship that exists between technical innovation, dynamicity and traditional crafts, the determining factors of the success of Italian design on the global market.
"I-MADE explores not only the beautiful, but also functional and innovative projects that have shaped the Italian production landscape and continue to influence design on a global level" I-MADE’s curator and art director Giulio Cappellini explains. In addition, this is the reason why the artistic director of studio Cappellini has decided to pay a special tribute to “the chair”, one of the most analysed and discussed objects of all time. Take a seat is in fact an ancillary exhibition that puts on display the brands that have shaped the history of this archetypal piece. The pieces put on display include classic designs by firms such as Ceccotti Collezioni, De Padova, Driade, Flexform, Giorgetti, MDF Italia, Molteni&C, Poltrona Frau and Unifor.
I-MADE is the perfect opportunity to learn about the most popular Italian brands around: Moroso, who’s going to attend with his latest pieces such as Patricia Urquiola’s sofa Gogan and Johannes Torpe’s Precious chairs, Luceplan with his pendant and floor lamps, Flaminia Ceramica who is going to illustrate the brand’s winning combination of cutting-edge technology and traditional methodology and Artemest, the official partner of the event’s e-commerce website that features over 700 top Italian artisans and designers.
Besides, the event couldn’t be complete without a selection of firms that this year, have celebrated significant achievements such as: Living Divani who celebrates the brand’s fiftieth anniversary with the exhibition Frog Lounge Chair by Piero Lissoni, Poltronova who celebrates the 50th anniversary of Archizoom’s Mies armchair, designed in 1969 as a tribute to the iconic architect Mies van der Rohe.
Design culture and Italian heritage stand out in this new stage that has chosen London for its strong ability to promote design at a global level. An example? The Thinking Man's Chair designed by the English designer Jasper Morrison and discovered by Giulio Cappellini during an exhibition in London in 1987.
When: 19 - 22 September 2019
Where: Saatchi Gallery, Duke of York's HQ King's Road, London SW3 4RY, UK