he first edition of I-MADE (Italian Manufacture, Art and Design Exhibition), the exhibition on Italian design planned in conjunction with London Design Festival, begins in a couple of days. The exhibition includes several of the top players in Italian design (over 50 brands from al lover the country): above all Cappellini, the curator of this event and no other candidate could have been more appropriate as the brands serves as ambassador for Italian design around the world. In addition, the event is supported in partnership with Designbest.
“We are excited to launch a platform in London that brings together and celebrates the best of Italian design, in a city that has such a strong design culture " the director of I-MADE Elena Foschi states. And "we’re delighted to be hosting our inaugural edition at the Saatchi Gallery during the London Design Festival... with a global audience in one of the capital’s most prestigious venues."
With a focus on innovation, “Made in Italy” design and craftsmanship, I-MADE aims to illustrate and convey to the international public the passion, tradition and iconicity of the Italian brands and designers. During the four-day-long event in fact, the Saatchi Gallery in Chelsea is going to host a series of talks and round-tables with prominent personalities of the design scene, respected artisans and entrepreneurs, who are going to illustrate their projects.
The event begins on the 20th September with the talk "La rinnovata qualità del design Made in Italy" (lit. the renewed quality of design Made in Italy) with contributions by the director of the London Design Museum Deyan Sudjic, the architect Aldo Cibic, Claudio Lazzarini and Carl Pickering of Lazzarini Pickering Architects and the artist Richard Woods.
The talk is additonally going to adress the role that industrial design plays in relation to craftsmanship, the luxury market and mass-production. Renowned professionals in the field are going to to contribute to the debate and they include: the designer and creative director of Moroso Patricia Urquiola, the designer David Chipperfield, the marketing and communication manager of Molteni&C | Dada Giulia Molteni, the CEO of Boffi | De Padova Roberto Gavazzi, the director of the Italian Institute of Fashion and Design Marangoni Mark Anderson, the designer and ambassador of the Istituto Marangoni Tèrence Coton.
Luxury design and craftsmanship are the focus of this “marathon of Made in Italy design” and no location could have been more befitting than the iconic Saatchi Galley. 3 exhibition floors, 13 galleries and 2500 sqm house a series of installations that transform all the products into works of art, emphasising the perfect relationship that exists between technical innovation, dynamicity and traditional crafts, the determining factors of the success of Italian design on the global market.
"I-MADE explores not only the beautiful, but also functional and innovative projects that have shaped the Italian production landscape and continue to influence design on a global level" I-MADE’s curator and art director Giulio Cappellini explains. In addition, this is the reason why the artistic director of studio Cappellini has decided to pay a special tribute to “the chair”, one of the most analysed and discussed objects of all time. Take a seat is in fact an ancillary exhibition that puts on display the brands that have shaped the history of this archetypal piece. To emphasises the electic aesthetic of Italian design, the pieces put on display include designs by firms such as Ceccotti Collezioni, De Padova, Driade, Flexform, Giorgetti, MDF Italia, Molteni&C, Poltrona Frau, Unifor.
I-MADE is the perfect opportunity to learn about the most renowned firms in the world of design such as: Moroso who attends with the brand’s latest collections that include the new sofa Gogan by Patricia Urquiola, the unconventional sofa Heartbreaker and the chairs Precious by Johannes Torpe, Luceplan with a selection of pendant and floor lamps, Flaminia Ceramica who designs pieces for bathrooms by combining cutting edge technology with traditional aesthetic, Martinelli Luce with the iconic Pipistrello by Gae Aulenti or the innovative Elica by Brian Sironi, Calligaris with the iconic chair Ines by Busetti Garuti Redaelli, Tonelli Design with glass furniture, Alias who blends iconic and contemporary pieces, Ethimo and Emu with collections for outdoors and Artemest too, Artemest, the official partner of the event’s e-commerce website that features over 700 top Italian artisans and designers.
In additon, I-MADE could not have been complete without a selection of firms that this year celebrate important milestones, such as Living Divani, who celebrates its fiftieth anniversary with the exhibition Frog Lounge Chair by Lissoni, or Poltrona Frau, who commemorates the tenth year of its iconic armchair Archibald designed by Jean-Marie Massaud; MDF, who takes the opportunity to celebrate the first decade of two important products, the table Tense by Piergiorgio Michele Cazzaniga and the collection Flow by Jean Marie Massaud with new sizes, materials and finishes and Poltronova who celebrates the 50th anniversary of the production of the armchair Mies by Archizoom, designed in 1969 as a tribute to the great architect Mies van der Rohe. And to pay tribute the multitude of milestones , I-MADE additionally celebrates the 100th anniversary of the legendary Negroni with shots and spritz served by Campari.
Design culture and Italian heritage stand out on this new stage that has chosen London for its strong ability to promote design at a global level. An example? The Thinking Man's Chair designed by the English designer Jasper Morrison and discovered by Giulio Cappellini during an exhibition in London in 1987.
When: 19 - 22 September 2019
Where: Saatchi Gallery, Duke of York's HQ King's Road, London SW3 4RY, UK