design exhibition: 68. Oggetti e progetti per un nuovo mondo - Anteo Palazzo del Cinema - Milan -Italy
he number 68 instantly brings to mind the cultural turmoil of a period that epitomises great change. And half a century later, IDD Innovation Design District working in partnership with Interni Panorama pay tribute to this period with an exhibition curated by Francesca Molteni.
Held at the Anteo Palazzo del Cinema in Milan, 68. Oggetti e progetti per un nuovo mondo (lit. 68. Objects and projects for a new world) focuses on nonconformism, fantasy, when the young rebel against the system, a need for freedom. A wave that revolutionized how people live their lives, resulting in a new generation of Italian design.
There are approximately 25 pieces on display, manufactured between 1965 and 1975, that illustrate this revolution: the Eclisse lamp by Vico Magistretti, Tizio by Richard Sapper (both designed for Artemide), pieces designed by Enzo Mari for Danese, the Minikitchen designed by Joe Colombo for Boffi, the iconic Cobra and Ruspa by Martinelli Luce, Balocchi by Fantini, Componibili by Kartell and furniture by Gio Ponti re-edited by Molteni,
The itinerary includes chairs, kitchens, accessories and lighting designed in the sixties and still in production to date, illustrating how design anticipated the societal changes: the mini-kitchens that predicted life in the studio apartment, colourful objects inspired by popular culture or the type of design that pays tribute to creative and expressive freedom. All these products, representative of a new way of life, haven’t been forgotten, on the contrary: they have been re-edited, demonstrating that they were futuristic and forward-thinking.
A series of photographs and iconic phrases accompany us on this journey and with original footage and documents, they make us re-live the cultural, political and creative shift of this precise moment in time.
Where: Anteo Palazzo del Cinema, 8 Piazza XXV April, Milan, Italy
When: ongoing - 16 June 2018