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| Designbest editorial staff


ew lifestyles, new needs and new courses of direction are inevitable for those who want or have to design their own homes. Today more than ever the home is central to our daily lives and, as a consequence, home design is undergoing considerable change. It’s not by chance that, more and more, we find ourselves looking for solutions and information online to improve our homes and make them more comfortable. Lago, the designer furniture brand, is rewriting the rules of home design and meeting us halfway with its new online personal designer service.

“In this historical moment, empathy has become even more central to developing balanced relationships”, explained Daniele Lago, CEO & Head of Design at LAGO SpA. That’s why Lago has decided to launch an interactive tool between the brand and its community, keeping their various sensibilities and needs in mind. Following the digital consultancy service launched last year, the brand is now intensifying its omnichannel experience that has integrated digital platforms and physical shops.

With Lago you can embark on a virtual Shopping Experience to check out furniture, new interior designs and even visit showrooms. Most importantly, you can have a Personal Designer at your disposal without leaving the home.

You just click on the videocall icon on its site to start a call with an interior designer who will, in real-time, redesign the space you want to change and develop the solutions best fit for you. Are you undecided about which style to go with? With the Virtual Tour you can enter a showroom in Italy or abroad and go looking for the right products, verifying their dimensions and functionality. If you are still unable to find the right piece, you can customize any piece Lago décor with the 3D configurator and create countless combinations in just a few clicks. You can make the piece that is perfect for you, download it and order it directly at your nearest salespoint.

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