he British capital is all a-buzz with creativity: the London Design Festival, the British interior design fair, is on from the 16th to the 24th September.
Once again, the annual design week will bring London to life with over 450 different projects that include events, exhibitions and installations. Proceedings kick-off at the V&A, where evocative site-specific installations will take over these iconic halls.
This year, Mayfair with its renowned galleries joins the neighbourhoods that take part in the event, where 100% Design, Designjunction and the London Design Fair will be on in conjunction.
100% Design (20 – 24 September) will be at the Olympia London Exhibition Centre with five different themes: Interiors, Workplace, Kitchen & Bathrooms, Design & Build and Emerging Brands, “the elements” will be the underlying thread of this edition. In fact, a rich calendar of events, talks and special exhibitions will put “the elements” into focus, analysed in all their different phases (from materials to manufacturing processes).
Through installations, technology, craftsmanship and social media, the journalist, writer and design critic Max Fraser, already known for having previously curated Clerkenwell Design Week (and deputy director of the London Design Festival), will bring together top names on the international design scene like Ross Lovegrove, Michael Young, Lee Broom and Naomi Cleaver. And there a lot of discussion topics: we start from design of course (past and present), but we’ll also discuss current issues like Brexit, technology and craftsmanship tradition.
Of course, all the top brands in the industry are here (Italian firms like Kartell, Molteni&C, Dada, Martinelli Luce, Alcantara, Fontanarte, Cassina, Flexform and many more besides) with their latest products and a variety of different style notes. At the Olympia London Exhibition Centre, visitors will find an installation that brings together iconic products with innovative concepts; while a succession of evocative displays will fill the various pavilions, just like the abstract skyline by Sally Hogart and the textile set by Benjamin Craver.
What’s more, Designjunction (21-24 September) is back for the seventh year; this event is scattered in five different locations around the city and includes around 200 different brands. The London Design Fair takes visitors to the East End with 500 different exhibitors from 28 different countries.
Better plan ahead: in London, design awaits.
Where: London, UK
When: 16 – 24 September 2017