ifty years from its debut, the international exhibition 1969. Olivetti formes et recherche that focuses on Olivetti, the Italian manufacturer of typewriters and computers, is going to be in Italy (at CAMERA in Turin) until the 24th February 2019.
Supported by CAMERA – the Italian Centre for Photography and the Associazione Archivio Storico Olivetti (the association that oversees Olivetti’s historical archive), this exhibition includes over 70 different frames that were part of the original Paris exhibit overseen by Gae Aulenti in 1969: Olivetti brought this exhibition around the world, stopping in Barcelona, Madrid, Edinburgh and London, reaching Tokyo in October 1971.
Overseen by Barbara Bergaglio, Marcella Turchetti and GIangavino Pazzola, the new exhibition display is a visual narrative that through the insight of key personalities such as Ugo Mulas, Alberto Fioravanti, Giorgio Colombo and Tim Street-Porter, critically investigates Olivetti’s history and background as well as the people that throughout the years have gravitated around this firm (Ettore Sottsass, Mario Bellini, Italo Calvino and Lord Snowdon just to name a few).
The original images taken from the firm’s historical archive bring to the public’s attention the modernity of Olivetti’s mindset that combines art, industry, design and production, in an attempt to foster key values. You only have to watch the film directed by Philippe Charliat and narrated by Riccardo Felicioli, browse the catalogue with texts by Giovanni Giudici and look at the exhibition poster designed by Clino T. Castelli that depicts a Vitruvian Man distant from definitive standard solutions, to understand Olivetti’s philosophy and the success it gained thanks to an innate propensity towards quality innovation.
Once over, the exhibition is going to move to Ivrea in the spring and it’s going to be on permanent display at the civic museum Pier Alessandro Garda.
Where: CAMERA Centro Italiano per la Fotografia, 18 via delle Rosine, Turin, Italy
When: until the 24th February 2019