n Seoul, South Korea, there’s a new exhibition on Alessandro Mendini: The Poetry of Design. The Poetry of Design will be at the Dongdaemun Design Plaza (the new public cultural centre by Zaha Hadid and Samoo), from the 9th October 2015 until the 28th February 2016. This exhibition will have on display around 600 pieces by designer Alessandro Mendini.
The exhibition extends over 1.600 sqm and is split into three different levels: one for kids, one for grownups and a further one, which offers an in-depth understanding of the exhibits. In the entrance lobby, a large display area covers the most important stages in Mendini’s private life and career, in addition to illustrating what inspires him, his creative flair and energy.
Needless to say, this space is a vibrant mix of dreams, fun and magic. Visitors will see pieces designed in partnership with some of the most prestigious brands around like Alessi, Venini and Swatch. Furthermore, this exhibition couldn’t be complete without the iconic Proust armchair; this is a striking example of the creativity of this great genius.
Where: Dongdaemun Design Plaza (DDP), M1 Design Exhibition Hall, Seoul, South Korea
When: ongoing – 28 February 2016