new concept store designed like the perfect Parisian apartment. It’s called L’appartement (apartment in French), except it’s not in Paris but in Wynwood, Miami, U.S.A. With its creative mix of furniture, accessories, lighting design and art, L’appartement is a striking example of French chic style. Without being pretentious, this store has a fresh casual vibe which brings together contemporary interior design and vintage pieces.
We are in the Wynwood Art District in Miami, Florida, a neighbourhood which during the past ten years has gone from being an industrial district filled with warehouses to the biggest street artist museum in the world. Regeneration began when local Primary Flights organization invited street artists from around the world to paint over the exteriors of existing buildings. From the first Wynwood Walls made available by Tony Goldman, a property developer and art enthusiast who owns a portion of the district, there has been a steady flow of regeneration projects: galleries of every sort, shops, bars and restaurants. Moreover, on occasion of the famous Art Basel Miami, besides art students who have now become regulars, crowds of enthusiasts and bystanders flock to see the area.
L’appartement is owned by Emmanuelle Bernard, who humbly describes herself as an interior designer, but who actually has a much wider knowledge of the arts world, which goes from photography to theatrical set design. Emmanuelle trained in France, her country of origin, which is also where most of the brands in her store come from, like Harto, La Chance, La Corbeille, Moustache, Petite Friture or Sentou, almost impossible to find elsewhere in Florida or in the rest of the U.S.A.
With great enthusiasm, Emmanuelle carries on the mission statement she fixed on when starting L’appartement: to offer a glimpse into French culture or how the Americans phrase it “the French art de vivre”, but in such a way that you could easily mix it with your Miami way of life or tropical chic flair to form a really personal style. Her vibrant mix of top designer brands and affordable pieces leaves just the right amount to customers’ imagination and creativity, just as she explains in the conclusion.
Bear with built-in shelves by French brand Ibride that during the last twenty years has been designing surreal pieces which awake our unconscious.
Naturally, there’s a child-friendly zone and here we have a really cute kids range by Ferm Living.
"All of my projects were guided by my passion to combine furniture, with photography and different kinds of artwork. This is how I decided to create L’appartement. I truly believe that art, whatever its shape or origin can be a magical translation of one’s imagination. Interior design is the perfect scene to perform one’s taste in art. Once it has found its place, it will always be the perfect trigger of surprise and joy, every day. So let’s transform your daily life into a glamorous and cozy home, which will sparkle with wellbeing and bliss. Welcome to L’appartement”. (E. Bernard)