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A glimpse of the new Atlas Concorde showroom in Milan.

| Designbest editorial staff

I

n an ancient building in Brera, the historical Milanese artistic quarter that hosts important galleries like the Pinacoteca and Accademia delle Belle Arti, and today one of the most fascinating design districts in the capital of design, the brand-new Atlas Concorde Studio has opened its doors.
This creative and dynamic quarter was chosen on purpose in order to “be at a crossroads of interior design trends and to feed on the encounter with its protagonists, gather feedback and experiment with new approaches” as the brand’s artistic director Maurizio Mazzotti explained.

And the new approach begins from the concept of the showroom, as can be sensed as one nears the display windows of the elegant 18th century palace. Atlas Concorde produces high-end, refined ceramic tiles and surfaces, and yet it seems like one has come across an abstract art gallery. The project’s creator, architect and designer Piero Lissoni, perfectly summed up the vision that brought him to present this product, only recently associated with real and true design, in such a unique and innovative way. “The idea is to connect a hyper-industrial company to an artistic model. The products, which are characterized by great attention to aesthetics and living trends, are treated like the surfaces of an artist using a new language.”

 

Atlas Concorde Studio, Milan

In the showroom in via S. Marco in Milan, the Atlas Concorde products are presented as if they were pieces in an art gallery.

 

The showroom’s space has been attentively restored. Many layers accumulated over time throughout various renovations were removed and the historical walls, floors (partially in wood) and frescos were restored in order to bring the typical characteristics of Milanese residences to light.

The space has been organized into three main areas: the Gallery with display panels (movable through the ceiling’s rail system) where the products of the Atlas Concorde collections are presented as if they were pieces in an art gallery, the Lounge for welcoming clients, and the Co-working area dedicated to designing projects together with architects and designers. Lastly, the final area is dedicated to temporary expositions in order to bring the showroom to life through specific projects and installations.
Innovative and unique, the Atlas Concorde Studio is a space that is certainly worth visiting in order to discover another way to speak about ceramic.

Where: via San Marco 12, Milan, Italy
When: Monday-Saturday 10.00 a.m. – 7 p.m.
Photo Credits Matteo Cirenei

 

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