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source: www.bredaquaranta.it

| Designbest editorial staff

B

Bredaquaranta, a leading Italian interior design firm, in a mere ten years has gone from being a tiny business in Milan to a point of reference for the field. Today, Davide D’Avico, the firm’s owner, illustrates Bredaquaranta’s new venture: the launch of a digital platform that aims to ignite the dialogue between the brand and its international target public.  (check out the new website >)

 

DB At the same time last year, we celebrated an important anniversary, Bredaquaranta’s 10th birthday, today we meet for another important occasion…

DDA Our new website has recently gone online and it’s going to support our activities in the future. Our firm’s rapid and constant expansion meant that the old website, so functional and crucial to our development, represented us no longer. The world of communications has rapidly changed in recent years. It was no longer sufficient to describe your brand through your new products and projects, similarly to the past. Of course, this approach was considered innovative ten years ago – Bredaquaranta was one of the first companies to make the most of the digital world – however the new generations expect more and “browse” more. And we certainly didn’t want to disappoint them, on the contrary we aim to surprise them and anticipate their needs.

 

DB What triggered the process that made you rethink your digital identity?

DDA Our main concept may seem vaguely conceited, but to be daring is an intrinsic part of our nature: we want to demonstrate "who we are, how many we are, what we do", in an overview that spans from the showrooms to the core of our organization, the headquarters of the warehouse that houses our planning department. In other words, our new website communicates our entire identity, ultimately focusing on Bredaquaranta's ability to "execute and do so well".  This is what transforms a store into a reliable point of reference, anywhere in the world, especially for the people who do not have the opportunity to touch the products by hand. 

DB Bredaquaranta is a firm that focuses on progress and innovation. Ten years ago you were among the first companies to make the most of the digital world, your new website pushes the bar forward as regards to the digital language employed.

DDA Anticipating change has always been part of Bredaquaranta's genetic makeup. And  we didn’t want to be outdone on this occasion too, consequently choosing to focus on innovative and experimental methods of communication: therefore we are one of the first companies to feature Instagram in our homepage, the new social-media par excellence that represents the perfect modern communication tool. The Welcome section features a comprehensive portrait of Bredaquaranta with over 3000 products on display, including an excellent selection of products ready for delivery. And in addition we have two active chats, the future of communications: WhatsApp worldwide, here the customers are able to instantly contact our team of architects and Wechat that focuses on the Chinese market (currently active during the Italian office hours).

 

DB Let’s take a step through Bredaquaranta’s new digital door. Modernity appears to be a key feature.

DDA You have to anticipate languages and desires in order to be relevant to the times. As a result, out of all the new features, we have decided to emphasise the projects, at the heart of Bredaquaranta and that we are going to illustrate in a dynamic way, from their beginning to their development. One of the challenges faced by this new tool is to illustrate, step-by-step, projects that often last more than a year, something that helps you better grasp their essence as well as increasing the public’s empathy.

DB Empathy in fact is another keyword…

DDA Our philosophy focuses on empathy and modernity. Currently, a customer purchases a service and said service is composed of history, efficient logistics, a back-office, specialised architects, people that speak his same language as well as the desired products. We are able to offer a full service, tailor-made to suit every customer and we would like to focus on this feature especially. 

 

DB The main concept has a strong visual impact. What led you primarily to choose this image?

DDA Images have an instant impact, they represent the perfect way to form a relationship with the public. Ten years ago, it was necessary to explain that we retailed important brands, however now the images themselves demonstrate our firm’s design and managerial skills. In addition, or new website experiments with animated videos, short films that are constantly being updated and that describe the essence of Bredaquaranta in 10, 30 seconds. Something that evokes an emotion is easily remembered and to make smile the people who read about us or are getting acquainted with us closely represents our ethos and resonates with us too.

 

DB The website has helped the firm form a constant dialogue with the public, is your aim to reach other types of users?

 

DDA We mainly deal with a “noble” clientele, who has the opportunity to fly to Milan to do their shopping. Our new website however, equally aims to reach the people who aren’t able to come to Milan, although they strive to have a beautiful home too. A younger public perhaps, who would like to find the style and piece perfect for them, helped by a reliable, organised Italian firm. Consequently, there are over 3.000 different products in our Welcome section,including many Ready to ship products. In actual fact it’s a delivery service for new products, whether they are on display in our showroom or stored in a warehouse…that complements our online catalogue: it is not an e-commerce website, but a sort of product catalogue split into different sections, ready to be delivered as well.  

DB And after this new venture, what other surprises do you have in store for us?

DDA Our main aim is to grow, to have a more substantial presence in the markets we operate in with an increasingly more operational structure, able to stand on its own legs where we are present. We are currently testing this new operational structure by opening a new branch in Hong Kong: Bredaquaranta Asia in fact, is directed by a manager who has full control of operations, such as being able to convey our ability to the other side of the world.

 

WELCOME!  Check out the new website bredaquaranta.it >

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bredaquaranta: innovation is online

Bredaquaranta, a leading Italian interior design firm, in a mere ten years has gone from being a tiny business in Milan to a point of reference for the field. Today, Davide D’Avico, the firm’s owner, illustrates Bredaquaranta’s new venture: the launch of a digital platform that aims to ignite the dialogue between the brand and its international target public.

 

DB At the same time last year, we celebrated an important anniversary, Bredaquaranta’s 10th birthday, today we meet for another important occasion…

DDA Our new website has recently gone online and it’s going to support our activities in the future. Our firm’s rapid and constant expansion meant that the old website, so functional and crucial to our development, represented us no longer. The world of communications has rapidly changed in recent years. It was no longer sufficient to describe your brand through your new products and projects, similarly to the past. Of course, this approach was considered innovative ten years ago – Bredaquaranta was one of the first companies to make the most of the digital world – however the new generations expect more and “browse” more. And we certainly didn’t want to disappoint them, on the contrary we aim to surprise them and anticipate their needs.

 

DB What triggered the process that made you rethink your digital identity?

DDA Our main concept may seem vaguely conceited, but to be daring is an intrinsic part of our nature: we want to demonstrate "who we are, how many we are, what we do", in an overview that spans from the showrooms to the core of our organization, the headquarters of the warehouse that houses our planning department. In other words, our new website communicates our entire identity, ultimately focusing on Bredaquaranta's ability to "execute and do so well".  This is what transforms a store into a reliable point of reference, anywhere in the world, especially for the people who do not have the opportunity to touch the products by hand.

DB Bredaquaranta is a firm that focuses on progress and innovation. Ten years ago you were among the first companies to make the most of the digital world, your new website pushes the bar forward as regards to the digital language employed.

DDA Anticipating change has always been part of Bredaquaranta's genetic makeup. And  we didn’t want to be outdone on this occasion too, consequently choosing to focus on innovative and experimental methods of communication: therefore we are one of the first companies to feature Instagram in our homepage, the new social-media par excellence that represents the perfect modern communication tool. The Welcome section features a comprehensive portrait of Bredaquaranta with over 3000 products on display, including an excellent selection of products ready for delivery. And in addition we have two active chats, the future of communications: WhatsApp worldwide, here the customers are able to instantly contact our team of architects and Wechat that focuses on the Chinese market (currently active during the Italian office hours).

 

 

DB Let’s take a step through Bredaquaranta’s new digital door. Modernity appears to be a key feature.

DDA You have to anticipate languages and desires in order to be relevant to the times. As a result, out of all the new features, we have decided to emphasise the projects, at the heart of Bredaquaranta and that we are going to illustrate in a dynamic way, from their beginning to their development. One of the challenges faced by this new tool is to illustrate, step-by-step, projects that often last more than a year, something that helps you better grasp their essence as well as increasing the public’s empathy.

 

DB Empathy in fact is another keyword…

DDA Our philosophy focuses on empathy and modernity. Currently, a customer purchases a service and said service is composed of history, efficient logistics, a back-office, specialised architects, people that speak his same language as well as the desired products. We are able to offer a full service, tailor-made to suit every customer and we would like to focus on this feature especially. 

 

DB The main concept has a strong visual impact. What led you primarily to choose this image?

DDA Images have an instant impact, they represent the perfect way to form a relationship with the public. Ten years ago, it was necessary to explain that we retailed important brands, however now the images themselves demonstrate our firm’s design and managerial skills. In addition, or new website experiments with animated videos, short films that are constantly being updated and that describe the essence of Bredaquaranta in 10, 30 seconds. Something that evokes an emotion is easily remembered and to make smile the people who read about us or are getting acquainted with us closely represents our ethos and resonates with us too.  

 

DB The website has helped the firm form a constant dialogue with the public, is your aim to reach other types of users?

DDA We mainly deal with a “noble” clientele, who has the opportunity to fly to Milan to do their shopping. Our new website however, equally aims to reach the people who aren’t able to come to Milan, although they strive to have a beautiful home too. A younger public perhaps, who would like to find the style and piece perfect for them, helped by a reliable, organised Italian firm. Consequently, there are over 3000 different products in our Welcome section,including many Ready to ship products. In actual fact it’s a delivery service for new products, whether they are on display in our showroom or stored in a warehouse…that complements our online catalogue: it is not an e-commerce website, but a sort of product catalogue split into different sections, ready to be delivered as well.  

 

 

 

 

DB And after this new venture, what other surprises do you have in store for us?

DDA Our main aim is to grow, to have a more substantial presence in the markets we operate in with an increasingly more operational structure, able to stand on its own legs where we are present. We are currently testing this new operational structure by opening a new branch in Hong Kong: Bredaquaranta Asia in fact, is directed by a manager who has full control of operations, such as being able to convey our ability to the other side of the world.

 

 

 

 

 

 

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