ntratalibera is a contemporary interior design store in the centre of Milan: avant-garde pieces and amazing new expressive art forms are on display in 800 square metres. Entratalibera is reached by walking in an easterly direction from San Babila square, passing through Corso Monforte, a street known for historic interior design showrooms and continuing in a straight line for exactly one thousand metres.
Entratalibera – the literal Italian for “free entrance” - began its life in 2003 and was developed by the late Bruno Rainaldi and Marta Giardini. Bruno Rainaldi was a designer with many years of experience in the furniture business; he ironically described himself as “A designer from the streets with a chaotically meticulous style”. Like the name suggests, this “lab” is open for testing new ideas. In fact, Entratalibera was purposely left unfinished to house unconventional designer pieces and works of art, which investigate new concepts and make us reflect on how we can live in this day and age.
Bruno Rainaldi abided by true principles of industrial design “right objects for right uses”. He is chiefly remembered for having designed the extremely popular Ptolomeo vertical bookcase. In 2004, this bestselling piece, manufactured by Opion Ciatti, received the extremely coveted Compasso D’Oro award. Since 2011, Opinion Ciatti, an interior design firm from Tuscany, which Rainaldi has built a long standing partnership with, has taken over running the showroom. With sincere passion and great commitment, Opinion Ciatti puts into practice Rainaldi’s teachings and treasures his inspiration.
In the concept store, now also Opinion Ciatti showroom, you can find everything for the home, from furniture to kitchens, from household accessories to lamps. Moreover, next to pieces by top Italian and international brands, there are also works of art, costume jewellery and sought-after fashion accessories. This space is constantly changing and has made of unconventionality its main agenda.
Entratalibera is a very special place; this small creative universe amazes visitors at every single step. Entratalibera also encourages you to think of what are homes like nowadays and about the relationship between commonplace objects and one-of-a-kind works of art and design. In fact, are these parallel or different worlds? Would you repeatedly use the first kind without even noticing it and admire the second one? However, is there a moment where they merge together or are soaked in each other? This is good question and to get to an answer, all we can do is try: an excellent way to start the experiment is to go where the entrance is free.