artell has recently opened a new single brand store in the heart of Palermo, Sicily. The customary launch party kick-started proceedings; this was an informal and lively gathering, highly amusing just like this brand can be. And to entertain guests there were a statue made out of chairs, iridescent reflections and even tasty bags of chips.
Yet again, the aspect, which hits the mark, is the showroom’s friendly, dynamic and contemporary vibe. In fact, this distinct style is the same sparkling energy found in other Kartell stores. So, it’s no surprise that the interior design project, overseen by Ferruccio Laviani, plays with a contrast of “transparencies and metallics”; these are the two trademark Kartell finishes, uses to rework plastics.
The vast store fronts, which face the street, offer us an impactful image; this is almost a real theatrical set, where furniture and accessories appear to be either dancing or floating in mid air. And as one would expect, inside the showroom pieces are displayed in orderly rows and each one has its own allocated space without ever stealing the scene; this is what draws visitors in.
On display we have a vast selection of iconic, brand new or wall-mounted pieces and even those for small living room corners. Nothing is missing in this store in the Sicilian capital. And as always, we find ourselves pleasantly caught up in the magical world of Karell.
Where: Kartell, via Trapani 4 b/c, Palermo