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  4. Marazzi Showroom Milano: a new look by Citterio - Viel
| Designbest editorial staff

T

he restyling of Marazzi’s showroom, a world-class leader in the field of tiles and flooring, was executed by the prestigious duo Citterio and Patricia Viel. Entirely updated and extended to showcase the countless tile and floor collections by Marazzi as well as to house the new large slabs in porcelain stoneware, all the spaces in the showroom in via Borgogna have been radically remodelled.

The different spaces of the approx. four hundred square metre display area have been transformed into a series of themed rooms that emphasise the preciousness of the surfaces: the large slabs are hung similarly to rich Persian carpets, while the shelves envisioned as museum display cabinets showcase an endless collection of finishes, structures and colours, in a smaller size. Similarly to an extraordinary labyrinth, the different areas of the showroom evoke a collector’s library, a Wunderkammer of colours and materials as well as a souk of carpets.

The latest additions include the Marazzi Grande Marble Look Terrazzo collection of slabs, inspired by traditional Venetian Terrazzo tiles and the Grand Wood Tarsia collection designed by Antonio Citterio and Patricia Viel that in fact is a large-scale representation of the ancient art of inlay work, transforming it into an extraordinarily realistic “trompe l'oeil”.

"A certain type of magic lies in Marazzi's research", Patricia Viel states, "technology and creativity transform an inert raw material into surfaces capable of evoking ancient processes, precious marbles, inlays, mosaic art and three-dimensional structures".
As you visit this extraordinary space you discover the most up-to-date implementations of stylistic research as well as the evolution of new technology in the field of tiles and flooring.

The showroom is created in partnership with Altai, B&B Italia, Ivano Redaelli, Maxalto, Technogym and Viabizzuno.


Where: 2 Via Borgogna, Milan, Italy

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