oroso’s historic showroom is once again changing looks. To mark the occasion of Design Week 2021 the artist Marco Viola has created a space where there is perpetual dialogue between the furniture. We immediately went to check it out and discovered that the rooms in via Pontaccio 8/10 are “family” photos where there is an enveloping sense of place and style.
The brand’s signature style yet again amazed us and won us over. As soon as we walked in we were immersed in a magic Wunderkammer of everyday objects: the proposals take the guests along for a ride filled with harmony, bold yet complementary differences, vibrant energy and poetic scenes. The magical abstraction of past installations turns into familiar spaces of contemporary home design. “The concept of ‘stanze’ (rooms) comes from the desire to bring the dissimilar objects to life which are part of our extensive production” explains Patrizia Moroso, the company’s Art Director. This is an old custom for Moroso as they have been carrying forth this modus operandi since 2003, even when they design catalogs, layouts and shop windows.
For Milano Design City 2021 they wanted to put 5 living spaces on display. The Stanze put some of the brand’s most important collections on show. They are flexible, fluid, customizable and unique rooms that mix nuances, volumes, materials, accessories and furniture in a dance in which the new Pacific collection from Patricia Urquiola stands out, along with the Matrix, Sam, and Himalayan rugs made exclusively for Moroso by Golran.
The rugs are a completely new release for Moroso: an original combination of materials made to create flooring with a totally new allure. They are handwoven with the kilim technique and weave natural fibers like Allo, which derives from the Himalayan nestle, with banana and jute, or wool and viscose for surprising iridescent effects.
Like any home worth its salts, there is a lounge area where one can relax among sinuous and timeless sofas and soft seating like the Diesel Living with Moroso armchair, a cocooning style you can get lost and sink into. And in a final touch, Patrizia Moroso and Marco Viola have chosen special accessories with care: artistic ceramics by Rina Menardi and Paola Paronetto, master artisans who know how to give the room a glamourous, artistic and striking twist in perfect Moroso style with surprising forms and pairings.
Where: Moroso, via Pontaccio 8/10, Milan, Italy
BROWSE THE GALLERY