companies in 900 square meters in the heart of Milan. Pianca is opening Pianca&Partners, a new hub dedicated to the contract sector in synergy with other brands in the sector.
Spread out over two floors with large display windows that overlook the Porta Tenaglia and Via Legnano intersection, the new showroom gets added to the company’s Brera design district locations and leads us to discover materials, finishes, products and company systems, in a distinctive and cohesive project that promotes a new concept of design.
Furniture, paneling, wallpaper, interior and reinforced doors, windows, lighting proposals and office systems get alternated and mixed with a wide range of choices that focus on flexibility and dynamism in order to promote the various brand identities in a seamless space.
It is immediately clear that this new design space, conceived of by studio Calvi Brambilla, is the work of a network of companies connected by a common theme: creating tailormade services for design professionals—from architects to interior designers, manufacturers, developers—by presenting themselves with a common identity capable of bringing together various professions.
“We found ourselves sharing values before projects” explained Aldo Pianca, president of Piance, “and it seemed only natural to take a step forward together by creating Pianca & Partners.” From this a true team of professionals from the furniture sector was born, led by Pianca and made up of other prestigious companies (Agha, Alice Ceramica, Ardeco, Artesi, Barausse, Castaldi Lighting, Delta Dore, Diquigiovanni, Dnd, Dorelan, Florim, Garbelotto, K-array, KE, Londonart, Mareno, Margraf, Milani, Nahoor Limelight, Nord Resine, Oikos, Palazzani, Pianca, Santo Passaia, Talenti, Vitrik) that believe in a system capable of creating relationships between companies, professionals and designers.
The atmosphere on the ground floor, in an interplay of warm travertine and tabasco red tones alongside polished oak herringbone flooring, sets the scene with various furnishing proposals among walls covered in a textured resin inserted in paneling. On the lower level, the gray-green resin gets extended to the floors and interplayed with gray and pink vertical surfaces that alternate ceramic and textile textures. The scenes range from the living room, bedroom and the bathroom, while the heart of the location is a large library that presents all the finishes and materials of the partners’ products by proposing an endlessly customizable palate. And it doesn’t lack a multifunctional area made for meetings and training courses that connect to a professional kitchen ready to host future events and cooking shows.
Pianca&Partners is an extraordinary space where ideas, suggestions and insights create a singular high-quality project that promotes Made in Italy products and know-how that the belpaese can be proud of. It is an intelligent way to fully interpret the needs of contemporary home design in the residential, hotel, nautical and real estate sectors.
Where: Via Porta Tenaglia 7, Milan, Italy
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