imadesio's latest triumph: a showroom right in the heart of Los Angeles. In fact, Rimadesio's new showroom is only a few blocks away from Santa Monica Boulevard; a large minimalist building with great visual impact.
The store has two double-heighted windows, which open onto Beverly Boulevard. Their design is somewhat futuristic and fills the 200 sqm store-floor with lots of natural light. Here, Rimadesio's design collection is in full view: sliding doors, open storage, wardrobes, office ideas and even System Cover, the new exclusive storage range.
At a first glance, this building makes you think of a large white “box”, which hides something magical. Be it the minimalist aesthetic, paired up with natural and sustainable materials like aluminium, glass and timber. Or the neutral colour scheme, which immediately makes for a clean-cut and refined environment. In any case, the result is that sense of cohesiveness typical of this brand; a sophisticated building, which is also welcoming, almost homely in fact.
There's even a meeting room, to be used by architecture and design professionals. You enter through a set of Velaria sliding doors (over 3 metres high), sun filters through the glass panels and bathes the room in lots of natural light. When browsing through the showroom you are in a space which is “both light and almost ethereal” and the mood is almost that of an airy and dreamy loft.
Where: Mass Beverly, 9000 Beverly Blvd, Los Angeles, CA 90048