auminhalt is a compound word, like many other in the German language, consisting of two nouns which easily capture a precise meaning: space + content. This statement is written on the sign of this Viennese gallery. Here, the real content is the message conveyed by each object. An area which is over 120 square metres; this gallery showcases many objects of art and design, all with a story to tell.
In 2003, Harald became the sole owner of this gallery and since then, its full name has been Harald Bichler Rauminhalt. Harald was raised in a family who valued aesthetics and design. This was exactly what inspired him to pursue his interest in interior design. It was first only a hobby, then casual work, which allowed him to pay for his degree in natural sciences and finally it became a real career.
Harald Bichler, owner of the gallery. He is an unconventional expert who combines a keen interest in product design with an analytical frame of mind.
Started as a vintage furniture shop, this gallery finally evolved into a space for contemporary design. Harald Bichler made this crucial decision when he decided to exhibit some modern sculptures alongside vintage pieces. Since then, the aesthetic dialogue of objects has become the core of his design philosophy.
Harald Bichler regularly attends the most important design events around the world. His stands are always modern, bringing together inconic design and pieces from a variety of different ages. From Mies van de Rohe to Frank Zappa and 1950's lamps designed by Serge Mouille, Bichler brings together a wide selection of treasures: different pieces yet with a cohesive feel.
This showroom, located in Vienna, has five exhibitions a year. Harald Bichler invites budding artists and designers to partner-up with him and he partly supports them, becoming their producer. Contemporary design now covers two-thirds of the whole collection. He first started with a few limited edition pieces and then he promoted the production of exclusive hand-crafted pieces.
When visiting Vienna, the Freihaus Viertel district is a must-see. It's right nextdoor to the museum district and the Naschmark, the old outdoor market, which takes place over the Vienna river. Our tip is to combine your visit to this gallery with a wander through the Schleifmühlgasse area, where bars and brasseries sit alongside design shops and art galleries.
Phone +43 650 409 98 92
Tue.- Fri.: 12:00 – 19.00
Saturday 10:00 – 15.00
Photos: Courtesy Harald Bichler_Rauminhalt