leading Italian manufacturer of outdoor furniture, Talenti opened its first single-brand store in Brera, in the heart of Milan, on the 13th June.
Introduced by three large shop windows that face onto the street, Talenti’s new 120 sqm showroom is decorated with natural colours, patches of green and a relaxed, chic feel. “It’s more than a mere showroom” the brand’s commercial director Edoardo Cameli explains. Edoardo Cameli additionally states “in this single-brand store, we are able to collaborate with other Italian firms and try to create constructive synergies, it’s a space to meet designers and architects”.
The overall internal design is in fact the result of a group effort that involved the brand’s marketing and communication manager Federica Cameli, Palomba Serafini Associati and Linea Verde, the commercial partner.
Talenti’s new showroom is an intimate, secluded space, full of suggestions and inspirations too. You are welcomed in by the brand’s most popular pieces, designed by internationally renowned designers such as Ludovica + Roberto Palomba, Ramón Esteve and Marco Acerbis: from Cleo rocking chairs to Cliff wicker sofas and coffee tables, from Casilda sunbeds to Tribal lamps. Here, all the pieces put on display have a natural feel as well as an air of sophistication, the perfect combination of elegance and comfort.
The showroom is dotted with tiny informal spaces with an exotic feel, perfectly in line with the latest trend for outdoors that aims to blend the boundaries between indoors and outdoors. With its refined and innovative schemes, the new showroom is in fact a striking example of how Talenti’s new furniture effortlessly moves from the garden to the living room, creating a unique, characterful style.
Where: 19 via Pontaccio, Milan, Italy