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| Designbest editorial staff


ovamobili, a furniture brand part of the Battistella Company group, conquered Milan with a new large showroom. Inaugurated in April, during the Salone del Mobile 2015, this multifunctional space is located in the heart of the new Porta Nuova district, and it is run in partnership with Mobili & Design.

The setting is austere and its architecture is that of a typical building from the Seventies. Planned in 1973 by Marco Zanuso and Pietro Crescini, it allows passersby to gaze at the 500 square meters flagship store through the shop windows which overlook the street. Inside, the environment is intimate and cozy, in line with what Novamobili has always been looking for: furniture and objects tell daily life stories and they guide us with informal elegance in a world filled with contemporary style and dynamic and relaxed joviality.

Among all the collections of the brand, many new pieces are showcased, like the collection About DAY, the living room system Revers, the bookcases Wall 30 and Wall 12, as well as various ideas for the bedroom, with new beds and complements distinguished by soft and embracing lines which invite us to total relaxation.

The mood is always fresh and casual, and we immediately land in a house where tradition and innovation meet, ready to satisfy any need with elegant functionality.


Where: via Melchiorre Gioia, 6/8, Porta Nuova, Milano

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